You’re leaving money on the table if you’re not using Instagram in tandem with Facebook for your online marketing.
As a small business owner, you may already know that Facebook is a powerful platform to promote your products or services. However, did you know that you could be leaving money on the table by solely relying on Facebook for your online marketing efforts? In this article, we will explore five reasons backed by data and reliable sources to showcase the benefits of using both Facebook and Instagram as a winning combination. By following these simple tips, you can expand your online presence effortlessly while staying within your marketing budget
1. Maximizing Reach with Instagram
According to recent statistics from eMarketer, Instagram has achieved an impressive user base of over one billion monthly active users. By solely focusing on Facebook, you are neglecting a significant portion of potential customers. Instagram’s visually-driven nature appeals to a different audience, allowing you to diversify your marketing efforts and effectively reach a broader demographic.
Source: eMarketer (www.emarketer.com)
2. Engagement and Interaction
Instagram boasts higher engagement rates compared to Facebook. Research from Sprout Social reveals that Instagram generates 4.21% engagement per follower, while Facebook only manages 0.10%. By incorporating Instagram into your marketing strategy, you unlock the potential for stronger interactions with your audience, leading to higher conversions and increased brand loyalty.
Source: Sprout Social (www.sproutsocial.com)
3. Leveraging User-Generated Content
User-generated content has become a focal point for successful marketing campaigns. Instagram is a goldmine for UGC, allowing your customers to become brand advocates by sharing their experiences with your products or services. Utilize hashtags, contests, and giveaways to encourage users to generate content on Instagram, building a stronger presence and enhancing trust within your target audience.
4. Amplifying Visual Story Telling
As humans, we are naturally drawn to visual storytelling. Instagram capitalizes on this aspect by providing a platform where you can captivate your audience through compelling images and videos. By blending your content strategies across Facebook and Instagram, you create a cohesive narrative that resonates with your audience and ultimately drives conversions
5. Expanding your Ad reach and Targeting Capabilities
With Facebook acquiring Instagram in 2012, the integration of advertising platforms has provided businesses with unparalleled opportunities for targeting and reaching potential customers. By utilizing Facebook’s robust ad targeting features, you can seamlessly extend your reach to Instagram’s user base. This cross-platform synergy allows for maximum impact and efficient ad spending, ensuring you get the most out of your marketing budget.
Tips for Seamless Integration
1. Repurpose content: Share Facebook posts on Instagram by modifying them to fit the platform’s visual aesthetics. Use relevant hashtags and engaging captions to enhance post visibility.
2. Utilize Instagram Stories: Take advantage of Instagram’s ephemeral format to provide behind-the-scenes glimpses and exclusive offers. Instagram Stories enable you to interact with your audience on a more personal level, fostering a sense of authenticity and trust.
3. Cross-promote: Encourage your Facebook audience to follow you on Instagram by posting links and teasers. Similarly, include links to your Facebook page on Instagram, ensuring a seamless user experience across platforms.
Don’t miss out on potential customers by solely relying on Facebook for your online marketing efforts. By incorporating Instagram into your strategy, you can expand your reach, engage your target audience, leverage user-generated content, amplify visual storytelling, and maximize your ad reach and targeting capabilities. Follow the tips mentioned above to seamlessly integrate both platforms into your marketing campaigns. For a free 30-minute consultation on how Affinity Media Marketing can help you achieve online marketing success, contact us today. Stay tuned for more valuable insights on effective marketing for small businesses, startups, and entrepreneurs.
Remember, you should be using Instagram in tandem with Facebook to maximize your online presence with the least amount of work.